What’s Next After Verifying Your Google Business Profile?
Verifying your Google Business Profile is a fantastic first step for boosting your business’s online presence. Once you’ve ticked that box, you may have already worked through the essentials, including optimising Google Photos Posts & Reviews to enhance your visibility.
You’ve updated your hours of operation.
You’ve checked your map pin is in the right spot.
You’ve listed your business category correctly.
You’ve added a few quality photos from your website.
You’ve shared your website link and listed the payment types you accept.
Some business owners go that extra step and hire a virtual tour photographer to create a custom virtual tour of their space, bringing their business to life for anyone searching online. All of these are excellent, essential tasks.
Is That All? Optimising Your Profile Ongoing
Getting set up is only the start. If you want to get all the benefits Google’s tools offer, your Google Business Profile needs regular attention. Here are three important next steps to keep your profile working hard for you.
1. Keep Personalising and Updating
Add more new photos regularly to show your latest offerings, products, or changes in your business. Use your profile to share updates about services, special events, or holiday hours. Google rewards businesses that keep their profiles current because active profiles give customers better information.
2. Connect and Respond
Google makes it easy for customers to reach out via your profile. Answer questions promptly, respond to reviews, and encourage happy customers to leave feedback. Profiles with lots of recent, positive engagement get more visibility and build trust with new customers.
3. Track Insights and Adjust
Make use of Google’s free insights. See how customers find your business and what actions they take next. If you notice people are searching for a product or service you haven’t highlighted yet, add details and new photos for it. Update your services and attributes so you show up for even more relevant searches.
Standing Out With Your Google Business Profile
A well-managed profile allows you to:
List products, food menus, or services for free
Take bookings or food orders online
Share your unique story and photos
Get discovered by local customers who are ready to buy
For practical examples, check out your profile regularly from Google Search or Maps and see how it appears to potential customers. Take control of your first impression, just like other successful businesses do in their featured stories.
If you want to go further with Google Photos Posts & Reviews or need help with virtual tours or profile optimisation, contact me for advice tailored to your local business.