The Agency Guide to Visual Authority
Bridging the Gap Between Search and Sales for Location-Based Businesses
The Technical Reality
Most agencies handle the strategic keywords and local citations, but often face a fundamental gap: the lack of physical evidence that proves a business actually exists in the real world.
🏷️ The Metadata Strip
Google strips nearly all EXIF/GPS data from standard flat photos upon upload. The old SEO myth of manually geotagging JPEGs simply doesn't work. That data doesn't survive.
🌐 The Street View Exception
360° Interactive Tours and Google Street View Inside experiences are the ONLY visual assets that carry hardcoded, permanent GPS data tied to map coordinates.
✓ The Result
Virtual tours create a permanent technical anchor. They provide Proof of Existence that proves to the algorithm the business is real, active and physically present.
The Be Found, Be Seen, Be Trusted Framework
Your agency owns the strategy. Work Pics 360 provides the technical visual foundation. Here's how it works:
BE FOUND
The Proof
Your agency handles keywords, backlinks and citations. We deliver high-fidelity 360° data and professional photography that Google uses to verify the business entity. This provides the physical evidence required to support your local search strategy.
BE SEEN
The Experience
Your agency optimizes conversion and user experience. We provide custom-tailored assets designed specifically for their website brief. Our embedded tours supercharge dwell time—when users explore a space, they stay longer, signalling massive authority to Google.
BE TRUSTED
The Confirmation
Customer reviews establish quality. We ensure visual congruency—the business presents itself as professionally as those five-star reviews suggest. Premium stills alongside interactive tours align brand expectations with reality.
The Partnership Protocol
Work Pics 360 operates as a specialised Media Arm for your agency. You own the client relationship and long-term strategy. We handle the technical complexity.
📦 Streamlined Fulfilment
Image selection, editing and delivery for stills is effortless for your creative team. We manage the production complexity so your team focuses on design and strategy.
🔧 Implementation Support
For virtual tours, we provide iframe-ready code and direct support for your development team. We can even assist with implementation if needed, ensuring seamless integration.
Agency-Aligned Model
You own the client strategy and the long-term roadmap.
We provide the visual engine—photography, 360° tours and media assets designed to fuel your SEO and conversion strategy.
This separation of concerns means your agency stays in control while we handle the specialised production work.
Protecting the Ground Truth
In a world increasingly flooded with AI-generated noise, the value of verified, human-captured imagery is skyrocketing.
Your clients deserve to be seen for exactly who they are—not AI interpretations or generic stock imagery. Real photography. Real locations. Real proof of existence.
What About Pricing?
Of course, the first question is: How much?
Transparent Subscription Pricing
I've built a flexible pricing model that separates one-time production investment from recurring hosting fees. This gives your clients predictable monthly costs and you the confidence to bundle my services into your client packages.
Three tiered packages: Small (3-12 360° views), Medium (13-24 360° views), Large (25-60 360° views)
Flexible terms: Month-to-month, quarterly, semi-annual, or annual commitments with corresponding discounts
Your Options: I'm happy to negotiate either a referral fee or a wholesale rate for you to resell my services. This way, it's not just about the services—it's about paying the bills too.
Key Takeaways for Your Agency
✓ Technical Advantage
360° tours are the only visual assets Google recognizes as permanent proof of physical location. This is not optional—it's a technical reality.
✓ Client Value
Clients get real SEO benefits, extended dwell time on their websites and visual proof that matches customer expectations.
✓ Agency Model
You maintain the client relationship and strategy. We provide specialized production. You add margin. Everyone wins.
✓ Revenue Stream
Wholesale pricing or referral fees mean you're not just offering a service—you're building a revenue model that scales with client results.
This form is the first step in confirming whether a partnership makes sense.
Pricing access is shared once fit is established.
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