Case Study: Anytime Fitness Newcastle West Virtual Tour
At Work Pics 360, we specialise in creating high-quality virtual tours that showcase businesses at their best. When Anytime Fitness Newcastle West approached me, their existing virtual tours were outdated and failed to represent their vibrant, state-of-the-art facilities. This project marked the first virtual tour I created for this franchisee, and the goal was clear: replace their outdated tours with something fresh, dynamic, and engaging.
Understanding the Problem
This Anytime Fitness franchisee faced a significant challenge with their online presence:
- Outdated content: Previous virtual tours were of mixed quality and even showcased old location configurations, leading to potential confusion for new customers.
- Missed opportunities: Their standardised franchise landing page didn’t feature a virtual tour, losing a valuable tool to engage prospective members.
- Lack of vibrancy: Their existing tours didn’t reflect the energy and welcoming atmosphere of the gym.
The aim was to create a virtual tour that not only showcased the gym’s facilities but also gave potential members a true sense of what it’s like to be part of the Anytime Fitness community.
My Solution: Replacing and Elevating
To address these challenges, I developed a strategy to upgrade their virtual tour experience:
- Removed outdated virtual tours: Ensured old tours no longer appeared on their Google Business Profile, eliminating any confusion.
- Created a brand-new virtual tour for Newcastle West, which included:
- Dynamic elements: Featuring people in the shots to create a lively and welcoming atmosphere.
- Comprehensive coverage: Showcasing entrances, parking, laneways, gym zones, locker rooms, and the personal training area.
- Focus on accessibility: Highlighting disability access points and parking to emphasise inclusivity.
To make the tour even more engaging, I added a custom overlay with:
- Menu navigation for easy exploration.
- Hotspots to guide viewers to key areas.
- Auto-rotation to provide a polished and seamless user experience.
Finally, I worked with the Anytime Fitness team to ensure the tour was integrated into their landing page, providing a standout online experience for prospective members.
Building a Stronger Online Presence
This virtual tour for Newcastle West set a new standard for the franchisee’s online presence. While it’s too soon for detailed performance statistics, the tour has already started attracting attention as a modern and engaging way to connect with potential members. This project marked the beginning of a broader collaboration, as I’ve since created four additional virtual tours for this Anytime Fitness franchisee.
Why Virtual Tours Matter for Fitness Centres
For businesses like Anytime Fitness Newcastle West, a virtual tour is more than just an online tool—it’s an invitation. It lets potential members explore the space and feel connected before they even visit in person. At Work Pics 360, we’re here to help businesses make that connection.
If you’re ready to replace outdated virtual tours and elevate your online presence, reach out to Work Pics 360 today.
Explore the Anytime Fitness Virtual Tour
Check out the Newcastle West virtual tour below to see how we brought this space to life online.