Local Listing Support

Be Found. Be Seen. Be Trusted. Every Month.

Your Google Business Profile, your Apple Maps listing, your Bing listing, the other places people actually find you. They’re some of the highest-leverage marketing assets you have. But they only work if they stay fresh, accurate, and busy.

This page is for two kinds of people.

If you and I have already worked together (a 360 tour, photos, maybe a citation tidy-up at some point), this is how I keep your listing performing instead of letting it drift.

If you’re new to me, this is the ongoing side of what I do. I’m Marc Charette, and I’ve been shooting commercial 360 tours and photography for businesses on the Central Coast since 2015. Local listings are the other half of the job.

What’s actually changed lately

Google retired the public Q&A section on Business Profiles in late 2025. Globally. That feature is gone. The replacement, called “Ask Maps”, is rolling out in the US and India for now and will reach Australia in due course. It’s an AI chat experience inside Google Maps that pulls from your profile data, your photos, your reviews, and your website to answer customer questions in real time. The direction is unmistakable: accuracy and freshness on your listing now matter more, not less, because the AI can only answer with what you’ve given it.

A lot of advice you’ve heard over the years no longer works. Geotagging still photos does nothing because Google strips the EXIF data on upload. Dumping you in 500 dodgy directories doesn’t help and can hurt. AI-written posts that sound like every other listing on the page get ignored.

Fresh photos that actually show your business. Real updates. Accurate categories. Good reviews. Honest local citations on the directories that matter. That’s what still moves the needle.

How the photos and tours I shoot actually do their job

The photos and tours I shoot are authentic. They get edited, but the edits exist to tell the truth more clearly, not to hide anything. The goal is to close the gap between what someone sees online and what they walk into. When those two match, trust gets built before they arrive. When they don’t, people leave feeling tricked, and that ends up in the reviews.

I shoot with a brief in mind, so the image content itself carries meaning. Google’s Vision AI is almost certainly already analysing your photos in the background and feeding what it finds into how your listing ranks and how Ask Maps eventually answers questions about you. The same shot that helps you turn up for “wine bar with outdoor seating in Terrigal” is the same shot that helps a real person scrolling on their phone decide to walk through your door. It works for AI and it works for humans, because both are looking for the same thing.

Step 1: Audit

Every engagement starts with an audit. I get added as a manager on your profile, run a full listing and citation health check, and write you a plain-English report on what’s working, what isn’t, and what to do about it.

Basic audit: $150 Health check report, top three issues flagged in writing, delivered as a PDF.

Full audit: $495 The basic report plus competitor analysis on the top three to five local rivals in your map pack, a categories and attributes audit, a photo audit, a citation audit, and a written roadmap with prioritised recommendations.

Free if you commit to the setup engagement straight after.

Step 2: Setup (three months)

If the audit shows there’s real work to do (and it usually does), the next three months are about fixing it. Citation cleanup and rebuild, full profile optimisation, photo uploads from your archive, posts established at whatever cadence you’ll continue with after, and health checks throughout. By the end of month three, your listing is in shape and you’re already running in the rhythm that’ll continue.

From $1,500/month for three months (minimum $4,500 total, ex GST).

Some niches are harder to rank than others. Anything fighting for the map pack in a saturated category needs more work, and setup in those cases can run up to $2,500/month. Multi-location is quoted per location because one easy and one hard isn’t worth pretending they’re the same job. If the work turns out heavier or lighter than expected, I’ll flag the scope adjustment before kick-off, not after.

Step 3: Ongoing

Once setup is done, you pick the cadence that suits the business. Every plan is per location, ex GST, with a three month minimum and then 30-day notice.

Monthly: $350/month

One post per month plus the shared baseline (below). For established profiles that mostly need to stay alive, accurate, and not get hijacked.

Fortnightly: $400/month

Two posts per month plus baseline. The middle ground that suits most businesses.

Weekly: $500/month

Four posts per month plus baseline. Active growth posture for businesses competing properly in the map pack.

What’s in the shared baseline (every plan)

• Monthly health check on hours, categories, services, attributes, and description so any external edits or hijack attempts get caught early
• New photos added monthly from your existing archive or shots you send through
• Review monitoring with wording help on the tough ones. You do the replies, I help you craft them when you need it, especially on the negative ones that are hardest to handle
• Issue triage if your profile gets suspended, flagged, or otherwise breaks
• A short monthly update email so you know what’s been done

Add-ons

Refresh shoots for ongoing clients: 20% off standard rates. $800 half-day (20 finished images), $1,200 full-day (30 finished images). Most clients book one once or twice a year so the photo library doesn’t go stale.

360 virtual tour: $350 for the first three panos, $60 each additional pano.

Tour hosting: $30/month for the iframe on your site and ongoing Google publishing. Free for clients on any ongoing plan. Reverts to $30/month if you cancel ongoing.

Standalone stills shoot: $1,000 half-day, $1,500 full-day, extras priced on a declining scale from $40 each. (Full quote on enquiry, you can use the calculator at the contact link.)

Review platform Lite: $50/month per location Email-based review requests through MyPresence, basic widget on your site.

Review platform Pro: $100/month per location Email and SMS review requests, custom-styled widget, dedicated review landing page, monthly review insights report.

What I won’t sell you

I won’t dump you in 500 dodgy directories, geotag stills like it’s 2018, or push AI-written posts that sound like every other listing on the page. None of that works in 2026 and you deserve straight talk about it.

Service area

The ongoing listing work is remote, so I can support businesses anywhere in Australia. The audit, the setup, the posts, the health checks, the reports, all of it travels through email and the listing dashboards.

For onsite shoots, my main ground is the Central Coast and Newcastle, with regular work across the Hunter Valley, Port Stephens, and parts of Sydney that don’t cost a bomb in parking or time. I’ve shot for clients further afield when it’s made sense, but honestly, local is better for both of us. Travel costs less, scheduling is simpler, and the work happens sooner. If you’re outside my normal patch, get in touch anyway. We’ll work out whether I come to you, or I arrange someone I know in your city.

Ready to talk?

If you and I already work together, just reply to the email I sent you with whichever option suits.

If you’re new here, the easiest way is to call or email.

Marc Charette 0424 357 118 marc@workpics.com

All prices ex GST.