Virtual Tour Photography: FAQs & Benefits for Your Business

Not all virtual tours are the same—quality matters. At Work Pics 360, I focus on high-resolution, interactive 360° tours that showcase your business authentically.

Unlike some who skip people or use quick one-shot cameras, I include staff and customers (with permission) to make tours feel lively and welcoming. Every image is professionally edited for sharpness and vibrancy, ensuring it ranks well on Google.

As a Central Coast-based photographer, I tailor tours for local businesses like gyms, dentists, and cafes. Check out case studies to see the impact.

Not all virtual tours are created equal. Just like choosing the right photographer for your product shots or headshots, selecting the right photographer for your virtual tour is critical.

At Work Pics 360, I pride myself on creating high-quality, interactive virtual tours that make your business stand out. Many photographers avoid including people in their shots because it’s more challenging, but I believe that people make your virtual tour come alive, making it more engaging and authentic.

I also ensure that the image quality is top-notch. Some photographers use low-quality, one-shot cameras or cut corners in post-production. I take the time to ensure that your images are sharp, clear, and professionally processed to represent your business at its best.

The cost of a virtual tour is usually broken down into separate parts:

1) Photography

Virtual tour photography typically has a one time cost and usually bundled with the editing and publishing for simple virtual tours, which includes hosting using Google Street View and your Google Business Profile. The cost is determined by the size of the premises and the number of images required to cover the area. And it’s usually shot in a way that makes it a natural navigation from each image.

Your budget should be:
a) for small businesses from $400 to $900 (small cafe, or office)
b) for medium sized premises, from $900 to $2,000 (small gym, retail medical spaces)
c) for larger facilities, from $2,000 upwards (larger gym, car dealerships, shopping centres, multi-function spaces

2) Editing and publishing – Cost range from included with photography upwards

3) Hosting per virtual tour – (depends on the level of functionality required)
From free on Google Street View to $20 – $100 per month depending in complexity

It may be attractive to buy ‘package deals’ but they usually end up not being the right fit for your business. You could end up paying for 360° photos you didn’t need. Conversely, you could end up with an incomplete tour too if you try and squeeze in to lower priced package. That’s why I prefer to price each project based on what. you will benefit from most.

Work Pics 360 is an independent photography service bringing virtual tour imagery to organisations who want to help people engage with them online and increase visitation offline (in real person).

We start with your goals: What do you want customers to see? I prefer an on-site walkthrough to scope it out, discuss options, and give a quick quote.

This ensures the tour highlights key areas—like your waiting room for a dental practice or showroom for a retailer—while fitting your budget. Sessions last 30 minutes to a few hours, depending on size.

Any business wanting to stand out online! Retailers, restaurants, gyms, accountants, dentists, vets, real estate offices, and more in Central Coast or Sydney can benefit. Even B2B spots use them to build trust with clients.

Embed your tour on your website, Facebook, Google Maps, or LinkedIn—it’s versatile and boosts local SEO. Not sure if it’s right for you? Let’s chat about your needs.

• Assistance verifying and optimising your Google Business Profile.
• Embedding the tour on your website for seamless integration.
• Tips for sharing on social media like Facebook and LinkedIn.

Need extras like product photos or headshots? We can add those separately—view my portfolio for ideas.

Google prioritizes high-quality images for better rankings and user experience. Low-res or blurry tours can hurt your visibility.

I use pro equipment and post-production to deliver sharp, vibrant results, blurring sensitive details for privacy. This not only looks great but helps with image recognition in searches.

We capture multiple 360° “nodes” (images) to build a navigable tour, following Google’s flexible standards. For small businesses, 5-10 nodes often suffice; larger spaces need more.

Shoots happen on-site, ideally during off-hours to minimize disruption. Weather permitting, we can include exteriors. People in shots add authenticity—let’s discuss what fits your brand.

You’ll need a verified Google Business Profile (I can help set it up if needed). No other tech required—I’ll handle the rest!

Should you wish to have additional images taken, such as product photos, head shots or featured points of interest, please let me know (see portfolio).  In many cases, these images are best to be taken at a different time than the virtual tour photos to allow you to prepare accordingly. These additions are not covered by the Google Street View | Trusted program and will priced accordingly.

The photo shoot typically takes around a minimum of 30 minutes for a small business and can take several hours for a large facility.  It all depends on the size and complexity of your space. If weather is a concern (e.g., rain), we may need to reschedule to avoid ruining the images.

I can also conduct the shoot outside of normal business hours to minimise disruptions. Having people in your images can make your virtual tour feel more authentic and engaging.

Yes! All work is fully guaranteed to meet Google’s quality standards. If you’re not completely satisfied with the final result, I’ll work with you to ensure that it meets your expectations. Book a session now or explore more in my blog.