Virtual Tour Photography For Car Dealerships: Worthington BMW & Lexus of Central Coast

The Unique Challenge of Shooting Automotive Dealership Virtual Tours

Every time I create virtual tours for automotive dealerships, the first technical hurdle is reflections. Shiny new cars, huge windows, glass offices, mirrors, and spotlights make photography challenging. Planning where to put the camera gets complicated, as it’s nearly impossible to avoid reflections or hiding the tripod legs—often from several angles at once. Lens flare from all those spotlights can also create problems, though sometimes it adds creative flair. In the end, these shoots always mean more time in Photoshop to tidy up all the quirks that the laws of light physics hand you.

Including People Adds Life

You’ll know by now, I prefer to include people in my images to help bring each business to life. I don’t overdo it, but showing staff and clients in the tour makes a place look real and welcoming. Sometimes, it’s just not possible if a business isn’t suited to it, but I aim for authenticity whenever I can.

Collaboration and Timing

This was the fourth virtual tour I’ve completed for the Worthington BMW group and we wanted this one to feel even more dynamic. It was time to bring in people and focus on the great service they offer.

Sometimes, timing is everything—it’s a challenge to get everyone together exactly when the shoot is booked. For the Lexus of Central Coast shoot, Chris Andrews, their general manager, was keen to have both himself and the staff involved.

Making the Most of the Location

We aimed to capture some great sunset views as their dealership sits high and faces west, offering brilliant late-afternoon light. The virtual tour was designed so we can add more info, features, and updates as time goes on. Showing off their new, bright, and modern service department was another big priority.

Explore and Join the Conversation

Take a look around the virtual tour and let me know what you think. If you’re ever near Lexus of Central Coast, or you want to know what’s new in the world of Lexus, drop in and say hello to Chris and the team.