When Do You Know It’s Time To Upgrade Your Photos on Google? Google My Business lets you add still images, videos, and a virtual tour of your business. Over time, though, your...
The Blog: News and Updates
Blog
The blog is the place where we log on the web, news, reference information and other useful tips and tricks you can use in your business.
For the most part, you will find me discussing local SEO (local search marketing) ideas with a pretty heavy focus on 3 things. That’ why my business moto is to help your business Be Found, Be Seen, Be Trusted.
Be Found is all about your Google Business Profile optimisation and other directories that matter in local search.
Be Seen is how you look in photos, videos and of course, virtual tours. I am still a massive fan of Google Street View virtual tours. They’re easy to use, very familiar and show up right inside your GBP listing’s photo feed.
Be Trusted is mostly about Google Reviews, but extends beyond that to other forms of testimonials, such as videos and case studies.
If there’s something you would like me to write more about, please contact me to find out if it’s an area I can comment on.
Why Google Street View Virtual Tours Are Still Better for Business
TL;DR: For best results, get a Google Street View virtual tour and add an overlay when publishing it on your website. The Viewer is the Director Since COVID-19 and its impact on...
How I shoot 360° Photography (The Jake Briggs Interview)
Jake Briggs invited me to speak on his podcast where I explained how I shoot 360° photography. Jake is a fascinating man. He has an even more amazing story of his own. He is a...
Build Trust With Reviews
Building Trust With Reviews – Who’s Buying It? Building trust with reviews matters now more than ever for Australian businesses. If your goal is to grow your client base and...
Industry Report: How Your Trust Ranking and Reviews Impact Sales
Trust Ranking and Reviews Impact Sales: Industry Report Understanding how your trust ranking and reviews impact sales is crucial in today’s market. That's why this industry...
Great Advice from Forbes Agency Council about Google My Business
Google My Business Should Be a Top Priority to Update Wow, did this article from Jonathan Kelly, a Forbes Council member ever get to the point! With a title like: "Stop Reading...
LinkedIn Local Central Coast Is About Building Trust
Building Trust Often Starts By Giving First Starting in October 2018, along with a few of my closest business associates, Brendan Rogers and Isaac Feeney (MakeWeb), we've been...
LinkedIn Personal Business Profile Basic Cheat Sheet
LinkedIn Personal Business Profiles Cheat Sheet As a commercial photographer, I have developed a unique perspective. This relates to the importance Google places on its own...
Managing Reflections in 360: Lexus Of Central Coast Virtual Tour
Virtual Tour Photography For Car Dealerships: Worthington BMW & Lexus of Central Coast The Unique Challenge of Shooting Automotive Dealership Virtual Tours Every time I...
Google My Business Is Free Now But That Could Change
Could Google Start Charging for Google My Business Listings? I recently came across a thought-provoking article by Optimisey in the UK. It suggests Google might start charging...
Quality 360 Photos May Impact Perception and Conversions
Work Pics 360 vs Other Google Trusted Photographers↑↑ Move the slider above to compare the image quality and face blurring ↑↑ Better Quality and People Not Blurred I often get...
This Week in Photo Interview: The Future In 360°
In Conversation: Marc Charette on This Week in Photo with Frederick Van Johnson I’m excited to share a recent highlight: my latest interview with Frederick Van Johnson on the...
Work Pics 360 is a trusted member of these organisations & associations
Co Founder of
President of
Member of