What Is Local SEO and How’s It Different From Regular SEO?
If you’ve asked, “What’s the difference between local SEO and regular SEO?”, you’re definitely not alone. Many Aussie business owners wonder about this. Knowing the difference helps you get found by local customers and grow your business online.
Local SEO vs Regular SEO
SEO (search engine optimisation) helps your entire website show up in search results. Standard SEO aims for a broad audience, sometimes across Australia, sometimes the world.
Local SEO targets people searching for a business in a specific area. With local SEO, you make sure your business name, address, phone number, and website are visible in local directories and mapping platforms. This helps you rank higher in Google My Business, online maps, and Australian directories.
Why Focus on Local SEO?
If your business relies on locals or visitors finding you via Google Maps or similar, local SEO is more important than ever. This approach gives your business a better chance of being seen by customers nearby. Local SEO boosts your presence by focusing on your correct contact info and geographical area.
How Do I Optimise For Local SEO?
Start by checking your business details online. Make sure your business name, address, and phone number are correct and match everywhere. List your business with Google and on reputable Australian directories. These simple steps help you get ahead of your competitors in local search results.
Both Approaches Matter
You will often need both SEO and local SEO, but your priority depends on who you want to reach. Most local businesses see great results starting with local SEO.
Need help growing your presence in local search? You can reach me any time at marc@workpics.com or discover more at workpics.com.