Local SEO Vs SEO – What’s the Difference?

by May 29, 2018How To, Marketing Education


Hi everyone!  

Marc Charette here from workpics.com

I’ve just been wanting to answer some questions with regards to something that’s come up on a number of occasions that’s having to do with the definition of local SEO as opposed to regular SEO.

This is something that comes up quite often because people get confused. There’s the terminology of a local SEO and it sounds similar but there is a very important difference. SEO stands for search engine optimization which is primarily designed to help search engines find a business, and most of that is typically directed when we speak of SEO to a website.  But local SEO is about optimizing a search engine’s ability to find your location hence the term local SEO.

What that means is that you should be focusing on geographical information about your business and that would obviously mean your address, where you’re located, along with other key ways of being contacted which would be your business name of course and your phone number and then finally now because of the internet your website.

So local SEO is about name, address, phone number, along with your website being found in directories and locations where your presence is easily found by search engines such as Google or Bing. And those are the primary two, obviously Google taking the vast majority of that or well over 80 to 90 percent of that of that search.

So keep in mind that local SEO and SEO both have their place. They do matter. It’s about knowing what’s more important for you initially as you’re developing your strategy from being found online.

I hope this helps you understand a little bit more about local SEO and if you have more questions about that, feel free to contact me at marc@workpics.com.

Thanks. Bye for now.