Virtual Tours for Accommodation – Why Hotels and Motels Are Embracing Them
Back in June 2017, I had the pleasure of speaking with Dean Elphic from Siteminder. At the time, Dean was keen to learn more about the power of virtual tours for accommodation providers. We dove into how virtual tours give hotels, motels, and serviced apartments a new edge in online marketing.
Why Virtual Tours Matter for Accommodation Businesses
Today’s guests want more than a few photos and a description—they want to experience a place before booking. Virtual tours let hotels and other accommodation providers offer that real, immersive look online. This improves trust and often leads to more direct bookings.
Integrating a virtual tour in your online presence helps to:
Showcase your best rooms and amenities
Provide transparency to guests
Reduce booking uncertainty and cancellations
Set your property apart in a crowded market
Siteminder’s Push for Technology and Partnerships
Recently, this topic popped back into my feed thanks to Siteminder’s big announcement about their global partnership with Airbnb. As Airbnb’s first Global Hotel Technology Partner, Siteminder continues to shape how hotels connect with major online booking platforms and guests all around the world.
The fact that Siteminder is working closely with Airbnb shows just how serious the industry is about embracing technology that improves the guest experience. Partnerships like these open new opportunities for hotels to add features like virtual tours, interactive galleries, and more, all in an effort to attract and convert more online visitors.
How Can You Use Virtual Tours in Your Accommodation Business?
If you’re an accommodation provider, now is the perfect time to see how a virtual tour can boost your marketing results. Not only can you add a tour to your own website, but many booking platforms and partners are now making it easier to integrate these features straight into your online listings.
For more real-world tips and examples, browse my virtual tour portfolio. You’ll see how accommodation businesses have benefited and how you can get started.
Ready to Take Your Online Presence to the Next Level?
If you’re interested in learning more about virtual tours for accommodation or want personalised advice on leveraging technology in your property marketing, feel free to contact me. I’m always keen to help hotels and motels stand out in today’s digital world.