Could Google Start Charging for Google My Business Listings?
I recently came across a thought-provoking article by Optimisey in the UK. It suggests Google might start charging for features in Google My Business. Another similar piece appeared in Search Engine Land, a highly respected resource in local SEO. I highly recommend reading both articles for the full picture.
Why Does Google My Business Matter So Much?
For years, Google My Business has been the top free tool for listing your business on Google Maps. For many Aussie businesses, it’s the most important place to feature core details—your name, address, phone number, website, hours, logo, images, virtual tour, and customer reviews.
But what happens if Google decides to charge for some of these key features? How could it affect your visibility online?
What’s the Risk for Businesses?
My biggest concern comes from a recent Google survey (which has closed for now) that hints at the possibility of charging for features that are currently free. There’s even a chance that Google could promote your competitors on your profile—unless you pay to keep those spots for yourself. While that might sound a bit dramatic, the survey’s questions suggest this isn’t out of the question.
We shouldn’t forget that paying for premium directory listings is nothing new. Think of it like paying extra for a full-page ad in the old Yellow Pages. And remember, Google is a business. Many of their services are only free because their advertising side makes enough to support them.
What Should You Do Right Now?
Don’t panic or make any sudden moves. Instead, make sure your business is listed as thoroughly and accurately as possible across major and niche directories. Google’s search algorithm still weighs quality directory listings, local citations, and good website SEO very highly. That won’t change any time soon.
Consistently collecting reviews remains one of the most powerful ways to rank well locally and build trust. Just think about how often you check reviews before making a purchase or contacting a business you don’t know.
Stay Focused on Best Practices
Keep your online visibility strong by following these proven steps:
Keep your directory listings up to date.
Make sure your photos, videos, and virtual tour content show your business in its best light.
Deliver top-notch service so you can earn as many quality reviews as possible.
If you’d like to chat about ways to boost your Google My Business profile or have questions about local search, I’m always happy to help. Contact me here.