In Conversation: Marc Charette on This Week in Photo with Frederick Van Johnson
I’m excited to share a recent highlight: my latest interview with Frederick Van Johnson on the popular This Week in Photo podcast. Many of you know how much I love sharing ideas with other passionate industry professionals. Frederick is one of the true pioneers in photography podcasting and he always brings out the best in his guests.
If you follow photography podcasts, you’ll know Frederick Van Johnson’s name. He leads insightful conversations with photographers, creators, and industry leaders from around the world. His experience and interview skills mean every episode delivers something fresh, useful, and inspiring.
What We Talked About in the Interview
This is the second time Frederick and I have teamed up for an interview. Once again, he asked the right questions to cover key trends in:
Virtual tour photography and its impact on local businesses
The shifting landscape of local SEO and why it matters for business owners today
My journey with Work Pics 360 and the evolution of online content creation
Predictions for the future of digital marketing in the photography world
Whether you’re a photographer, a business owner, or just curious about new marketing strategies, you’ll find plenty of practical insights in our chat.
The Power of Virtual Tours and Local SEO
We discussed why virtual tours help businesses stand out on Google and in local search results. I shared examples showing how high-quality visual content improves client engagement and boosts online visibility. Frederick and I also explored the challenges and opportunities facing business owners who want to get more value from their content and their local listing.
If you want to learn about integrating virtual tours with your local SEO strategy, you’ll want to listen in.
Watch or Listen and Join the Conversation
You can catch the full interview on the This Week in Photo website or your favourite podcast platform. If something we talk about catches your interest, let me know! I’d love to hear which part of the interview was most relevant for you and your business.
Feel free to send feedback or your questions through my Contact Me page. Your input helps shape future discussions and resources we share on Work Pics 360.
More Resources for Business Owners
If you’d like additional tips on local SEO, digital marketing, or virtual tour photography, explore the rest of my site at workpics.com, or check out my custom virtual tour portfolio for inspiration.