Why Every Business Needs Expressive "Bubble Shots" What Are Bubble Shots? When you book a business portrait session, you expect clean, professional images, perfect for...
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The Blog: News and Updates
Blog
The blog is the place where we log on the web, news, reference information and other useful tips and tricks you can use in your business.
For the most part, you will find me discussing local SEO (local search marketing) ideas with a pretty heavy focus on 3 things. That’ why my business moto is to help your business Be Found, Be Seen, Be Trusted.
Be Found is all about your Google Business Profile optimisation and other directories that matter in local search.
Be Seen is how you look in photos, videos and of course, virtual tours. I am still a massive fan of Google Street View virtual tours. They’re easy to use, very familiar and show up right inside your GBP listing’s photo feed.
Be Trusted is mostly about Google Reviews, but extends beyond that to other forms of testimonials, such as videos and case studies.
If there’s something you would like me to write more about, please contact me to find out if it’s an area I can comment on.
How to Optimise Your Google Business Profile (Video & Guide)
How It All Began: A Local Collaboration This presentation came about after a chance meeting with an old industry colleague, Sue Ledingham from Central Coast Council, at the...
The Ultimate Guide to Fully Optimising Your Google Business Profile
The Ultimate Guide to Fully Optimise Your Google Business Profile Executive Summary In today’s digital landscape, having an optimised Google Business Profile (GBP) is essential...
10 Creative Ways to Ask for Customer Reviews (That Actually Get Results!)
You know how important customer reviews are, and you probably often think of asking and often don't. But asking for reviews shouldn't be hard or awkward. It should be just a...
How to Get the Most Value from Your Google Street View Virtual Tour
How to Get the Most Value from Your Google Street View Virtual Tour As a business owner, investing in a Google Street View virtual tour is a smart move. But simply getting it...
Street View Trusted Photographer Program Shutting Down
Google Street View Trusted Photographer Program Shutting Down on December 31, 2024 The Google Street View Trusted Photographer program is shutting down on December 31, 2024....
10 Virtual Tour Myths Debunk: 360 Photography Content Marketing
10 Virtual Tour Myths Debunked: Why Your Business Needs Content Marketing Strategy In today's digital landscape, virtual tours have become an essential marketing strategy for...
The GDP of Local SEO
Did you know that Local SEO has its own GDP? Actually it's an acronym for Geographic, Demographics, and Psycho-graphics and is therefore the GDP of Local SEO is not the GDP you...
What directory listings are good for Australian businesses?
Are directory listings a thing of the past? One of the most challenging activities in Local SEO is picking the best places to add your business details. Some of the best picks...
Interview about 360° photography with Troy Miller from F64 Live and IEPPV
Virtual Tours and Networking as a Photographer In this interview, my friend Troy Miller, a very well-accomplished wedding photographer in Southern California interviews me about...
3D virtual tours vs Google Street View?
When you compare 3D virtual tours and Google Street View Virtual Tours, you might think they're both 3D models. That’s one of the most common misconceptions I hear about. Most...
Can I upgrade or change my virtual tour?
Should You Wait or Upgrade Your Virtual Tour? So you’ve decided to get a virtual tour shot for your business. Then you start to wonder—what about that new paint job you plan to...
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