Virtual Tours for Accommodation – Why Hotels and Motels Are Embracing Them Back in June 2017, I had the pleasure of speaking with Dean Elphic from Siteminder. At the time, Dean...
What should hoteliers know about virtual reality?
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The Blog: News and Updates
Blog
The blog is the place where we log on the web, news, reference information and other useful tips and tricks you can use in your business.
For the most part, you will find me discussing local SEO (local search marketing) ideas with a pretty heavy focus on 3 things. That’ why my business moto is to help your business Be Found, Be Seen, Be Trusted.
Be Found is all about your Google Business Profile optimisation and other directories that matter in local search.
Be Seen is how you look in photos, videos and of course, virtual tours. I am still a massive fan of Google Street View virtual tours. They’re easy to use, very familiar and show up right inside your GBP listing’s photo feed.
Be Trusted is mostly about Google Reviews, but extends beyond that to other forms of testimonials, such as videos and case studies.
If there’s something you would like me to write more about, please contact me to find out if it’s an area I can comment on.
Google Maps Based Virtual Tours Is Free For Users But Who Pays For Using It In Websites?
Google Maps Based Virtual Tours Are Free For Users But Who Pays for Using Them on Websites? When Google Street View first started allowing local businesses to add Street View...
Local SEO Vs SEO – What’s the Difference?
What Is Local SEO and How’s It Different From Regular SEO? If you’ve asked, “What’s the difference between local SEO and regular SEO?”, you’re definitely not alone. Many Aussie...
3 New Google My Business Features
The Big Day One, Descriptions and View Counts In my last email, I shared 3 cool things you have to keep in check on your GMB (Google My Business) page; 1. Photos - making sure...
Why You Can’t Set & Forget Your Google Business Profile
What’s Next After Verifying Your Google Business Profile? Verifying your Google Business Profile is a fantastic first step for boosting your business’s online presence. Once...
What’s Google Doing With Our Photos and Videos?
What's Google Doing With Our Photos and Videos? Every once in a while I get someone asking me questions about Google that truthfully, I can't answer factually. But there are some...
Virtual Reality Tourism Marketing Webinar Recording
VR for Tourism ~ Start With a Virtual Tour Recently, I created a webinar for Bronwyn White and Carolyn Childs from MyTravelResearch.com to help their tourism industry clients...
360° Video – The New King Of Ads?
360° Video on YouTube and Facebook We all know that video ads are now taking the lead in marketing your business. YouTube is the best known brand for the place to find this...
Will You Be Affected by Google Moving 360° Photos and Virtual Tours?
New Home for Google Street View If you published a virtual tour for your business before April 2017, you may notice changes in how your tour appears on Google Search and Google...
Is Stock Photography Hurting Your Brand?
Why Stock Photography May Hurt Your Brand – An Interview With David Meerman Scott Today, I’m excited to share something special. I had the chance to interview David Meerman...
What? You don’t shoot weddings?
The short answer is no. In fact, there are plenty of niches and specialties in photography. I am often asked to provide photography for other things such as weddings, baby...
Wynwood Estate’s Winemaker Museum
Wynwood Estate Winemaker Museum – A Video tour of Hunter Valley History The Wynwood Estate Winemaker Museum in the Hunter Valley holds a special place in our local wine...
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